23,000+ followers and 1,200 posts across 9 social accounts. You’re talking to everyone, and to no one.

A surgeon who built the second opinion

Here’s what you’ve already built.

You trained as a surgeon at NYU, earned a Harvard MBA and co-founded HealthDrive.

Then you spent 12 years and more than $6M building Medome, so a misdiagnosis like the one that took your brother doesn’t happen to someone else.

Medome Men is the sharpest thing you sell. Your own line says it best: “ED pills turn off the warning light. They don’t fix the engine.”

You’ve also already written the thesis, three weeks ago on LinkedIn:

I agree with every word of that post. Everything below is about getting it in front of the men who need it.

The effort is real. The results haven’t matched it yet.

You’ve published about 1,200 posts across 9 accounts since January 2025.

I know how frustrating that is. When you work this hard for this long and the results don’t come, the natural move is to do more.

Your numbers show what happened when you did. On LinkedIn you went from 45 posts in Q3 2025 to 87 in Q4, and your median reactions kept sliding from 13 to 11 to 8. On X you went from 25 posts in December to 64 in January. Across January and February, 113 posts on X earned 0 likes.

One product, too many front doors

A man who finds Medome today meets a different promise everywhere he looks.

The audiences

The same feeds speak to physicians and practices, employers, health-conscious professionals, patients on a diagnostic odyssey, men, women (“coming soon”), wives (“Ladies, you decide”) and investors (“Minimum investment is $50K. DM me.”). Each one needs different proof and a different next step.

The prices

Across your posts and sites, Medome costs $14.50 a month, $120 a year, $149 a year, $108 a year with HSA, or 33 cents a day. The trial runs 7, 14 or 30 days, or 2 months free. Some posts say the AI expert is free forever. One announced a white-glove tier at a higher price, and another offered a $7,500 diagnostic guarantee. A buyer can’t tell what he’d pay.

As a customer

I signed up for both this weekend. I started the Medome Men assessment, then found Medome Men again inside Medome as 1 of 12 tools. I couldn’t tell whether Medome Men is its own product or a module inside Medome. A man who’s already nervous about the topic will give up sooner than I did.

The two LinkedIn pages

Your larger page (4,401 followers, verified) is the former SOAP Health page. About 11 months ago it told followers to move to the smaller page. Posting there started again this summer, and today the same post goes to both. You pay Premium on the page with fewer followers.

You built the product team. One role is missing.

You told a podcast host you’ve had one salesperson in about 6 years, by choice: “If I have a choice of improving the product or trying to sell it, I keep improving it.”

That choice built a product with 2 patents and a study in progress. The cost is that nobody owns distribution. You write the posts, someone else makes the UGC, contractors run Reddit, and every account runs on its own.

Jay Yang, who writes for and invests in several brands, described this exact gap this weekend. He called it the full-stack content strategist: one person who sets the strategy across every channel, manages the cadence, runs the writers and editors, studies what’s winning, builds the funnels behind the content, and wires AI into the workflow. He puts the role at $200,000 to $300,000 a year, and says the companies that have one earn it back in a month or two.

Nobody likes an ED post in public

Low reactions on your men’s health posts don’t mean nobody’s reading.

Your 64 personal posts on men’s sexual health get a median of 6 reactions, against 11 for everything else. In my experience, that isn’t a verdict on the content. A man won’t like or share an ED post where his boss and his family can see it. You said it yourself: men won’t raise this with a friend or a partner, but they’ll ask ChatGPT.

So the channels that fit this buyer are private:

• A weekly newsletter. Men’s health tips he reads alone, anonymized case studies (“R., 52: from 14 to 21 in twelve weeks”), and a link back into the app every week. Your welcome email (“You’re closer than you think to real clarity”) is a good start. The upgrade is giving him a reason to open the next one.
• DMs. The man who reads every post and never reacts can still message you.
• ChatGPT. When I asked it about Medome on 10 October, it cited only medome.ai and its own terms pages, with no press or third-party sources.

The public side still matters, and your newest posts already point the right way. Men will engage in public with energy, confidence and living longer (“Men live about five years less than women, and not because they’re weaker”). The sexual health conversation then moves somewhere private.

Your best material already exists

You don’t need new content. You need to put what you’ve made where your buyer will see it.

• Your lines. “The secret to living longer is not dying early.” “You have a limited warranty.” “‘I’m fine’ is not a health plan.” “You don’t disconnect the fire alarm without checking for smoke.” “A man shouldn’t need courage, a referral, $300, and a waiting room just to ask a sex health question.”
• Your story. Your brother, a friend, your father and your own near miss. Your Reel that opens “Look at me very carefully” is the most powerful 30 seconds you own.
• Your proof. J., 41. M., 47. D., 35. R., 52. The 28 hematology diagnoses. Michael Levy’s testimonial, your best-liked Instagram post. The 18-year-old with the headache, your best-performing Short and the only one built on a patient story.
• Your tape. We Built It Because We Had To, Edge of Intelligence, the Brian Crombie Radio Hour and the episode you recorded this weekend. None of them has been clipped. A 60-second clip carries the host’s credibility with it.

Here’s what one post looks like when you put those pieces together, built only from your own words:

Sample post, not published. Every line of the post comes from your posts, your Reels or medomemen.com. The headline under your name is my suggestion.

The 90-day reboot

You don’t need more content. You need fewer, clearer moves, in the right order.

Days 1 to 30: one front door

• One promise on your profile, both LinkedIn pages, every bio and both sites.
• One price and one trial in every call to action.
• Fewer accounts. Your personal profile and one Medome page do the work. The rest become a library.
• Your profile rebuilt around the promise: headline, banner, About and Featured.

Days 31 to 60: proof and the private channel

• A weekly men’s health newsletter with anonymized case studies and one call to action.
• Clips from your podcast tape, with you on camera, on the 1 or 2 channels you keep.
• Testimonials and the hematology study moved into the feed.

Days 61 to 90: measure, then scale

• Track replies, DMs, sign-ups and trials, not likes.
• Test paid traffic once the promise, price and proof are in place, as a small test with a specialist.
• Get Medome cited outside your own site, so ChatGPT has more to say about you than your terms page.

What I would build with you

Dickie Bush calls this giving away the value and selling the implementation. The value is above. Here’s the implementation.

• Your profile, rebuilt around one promise. Here’s one I’m doing for a client now (work in progress): antoniolazo.ai/profile-review/arturo.
• Your story bank, mined and organized. Your posts, Reels, podcasts and patient stories, ranked by what moves your buyer.
• 12 posts, built from your own words. A month of content for one buyer, including clips cut from tape you’ve already recorded.
• One front door. One promise, one price and one call to action across every account you keep.

Then a monthly retainer, if you like the results. I work in 90-day blocks, because that’s how long results take.

You’ve built the hard part. I’d like to talk about getting it in front of the right man.

You’re in good company

Every founder I’ve written about in my newsletter, The Path to Pipeline, had a version of this blind spot, and every one had built something real. Each issue is worth 5 minutes.

• Jake (HeyJake) built an AI voice agent so human that his AI clone was more visible than he was. 45,000 people had seen it, and nothing in his bios told them how to buy.
• Mauricio (ChessMind AI), a chess grandmaster with a PhD in machine learning, got 25 million views. In his own words: “We are not very good at advertising, but in terms of functionalities we are very good.” He had attention and no list he could reach. You have the reverse: the list, and none of its attention pointed at you.
• Jessica and Damien (Oakwell Beer Spa) did 19 podcasts in a year. Their origin story came up 17 times, and the franchise fee came up once.
• Giavino (BrewChat) put out 450 posts, and his best content sat on an Instagram account with 375 followers.

When it’s your own business, you’re too close to see what’s leaking. That’s why I write these.