You’ve signed 30 of the 150 largest dairies in the US. Your LinkedIn has 2 posts, both from launch day.

You built this from a dairy farm.

You grew up on a dairy farm, so you’ve lived the problem Feanix solves.

From there you studied genetics at Clemson, worked as a research scientist at Select Sires and spent almost 2 years on gene editing in cattle at UC Davis. Then you co-founded Feanix.

Autopilot sequences the whole genome of every cow on a farm and adds everything the farm already tracks. Overnight, a decision for every animal shows up inside the herd software the farm already runs.

Your CTO puts the offer in one line on her profile:

The outside world noticed. Forbes named you to its 30 Under 30 list in 2025, and Initialized led your $5.3M seed round. On TBPN in January, you said Feanix was on close to half a million cows, 5 months after launch.

You sell in the room, and the room keeps saying yes.

Your own job posting describes how you sell better than any sales deck could.

You open the farm’s own records and show the specific cows and the specific dollars being lost. Your posting says traditional ag sales takes 6 meetings and a season of relationship-building, and you close in 1 or 2.

On TBPN you put it even more simply. Every farm Feanix closes, you’re the person who spoke to them.

But here’s where it gets interesting.

Your best material lives on rented land.

The best things ever said about Feanix sit on other people’s channels.

• TBPN, January 2026. 5 minutes of you at your best: “Instead of a seat, we got a cow.” “Cyberpunk farming is here.” “Job’s not finished.” You said you can predict a cow’s life “with about 90% accuracy” from the day she’s born. That number isn’t anywhere on your profile. The interview lives on TBPN’s channel, and none of it is on your profile.
• Initialized Capital. Their January post opens with “On a farm, the biggest gamble is the calf” and quotes you: “Farmers are always on the line of profit and loss.” Their post on X has your best line about the product.
• Forbes 30 Under 30. Your listing sits on forbes.com.
• Your YC launch. “Farmers juggle many roles, we make sure geneticist is not one.”
• Your founder video from May. “We are building the operating system for global farming” is still the most shared post on the Feanix page, with 44 reactions and 11 reposts. The video lives on the company page, not on yours.

Your team is telling the story to engineers.

The voices inside Feanix are strong. Right now they’re talking to candidates.

• Kate Chapman, your CTO, joined in September and posts several times a week. Her post about joining you got 137 reactions and 39 comments, the best of her year. Today she turned a Slack thread into a story about a new Holstein mutation, checked across your herds the same afternoon, and you reposted it.
• Alyssa Beck runs recruiting and has posted 6 job openings since June.
• Of the 25 people who list Feanix, 8 have never posted, and the rest mostly share job posts.
• World Dairy Expo. The team photo in front of the giant Holstein is great. The post sent readers to your careers page, at the one event where your buyers were standing all around you.

Since your founder video in May, every post on the Feanix page has ended in a job link. The page is doing its job for hiring, and nobody is doing that job for the farms yet.

Here’s what a farm owner finds when they look you up.

Picture the owner of a 10,000-cow dairy who hears your name and opens LinkedIn before the first meeting.

Your launch post got 148 likes, 32 comments and 19 reposts. People showed up for you the one time you asked.

Then the feed went silent, and the reach you earned that day had nowhere to go. Your photo with the giraffe stays, by the way. People remember it.

Your goal is bigger than 50 farms.

You’ve already told the world where Feanix is headed.

• On TBPN: “On Earth, there’s like 100 million. In the US, there’s like 10 million.”
• In your founder video: “We are building the operating system for global farming.”
• In your job postings: “Dairy is only the beginning.”
• From Initialized: “Since DNA is DNA, this works with any animal.”

So the order is clear. Build your authority now, own the 150 largest US dairies, then take Feanix to the other 90 million cows and beyond dairy.

And the next 5 months set the pace.

• Your Head of Revenue is still open. Whoever joins gets 6 months to write the playbook, and they can start with farms that already know you.
• Your first engineering managers, a Head of Customer Success and a recruiter are all being hired now.
• None of your 7 open roles covers marketing or content.

Here’s the plan for the next 90 days.

Nothing here takes you out of the room. The plan makes sure the farm owner already knows you when you walk in.

Days 1 to 30: your offer, said once, everywhere

• A headline that says what a farm gets. Kate already wrote the line.
• About and Featured filled in, with your TBPN interview, Forbes 30 Under 30, your launch post and the demo link.
• Your Feanix role rewritten around Autopilot, so a farm owner sees today’s product.

Days 31 to 60: your first meeting, turned into posts

• 3 posts a week built from what you already show farms in the first meeting, with no farm named. You approve each one and reply to the comments. Week 1 has no strategy meetings.
• Your rented-land material brought home. TBPN clipped for your profile, Forbes and Initialized in Featured, the founder video on your own page.
• Your team’s stories, shared with your take on top.

Days 61 to 90: warm the list

• The 120 largest dairies you don’t work with yet, and the vets, nutritionists and breeding advisors they listen to, connected and following you.
• Replies and demo requests from farms, tracked every week. Likes don’t count.
• The farmer introduction in section 08.

Here’s what one of those posts could look like, built only from your own words, your job postings and Kate’s profile:

Sample post, not published. The lines come from your TBPN interview, your quote in Initialized’s post, the Feanix job postings and Kate’s profile. The headline under your name is my suggestion.

There’s a dairy farmer you should meet.

I know the team that produces his show.

He genomic-tests every calf and breeds his whole herd by artificial insemination. He scores his cows by index and talks through his breeding calls on camera.

Autopilot does that job for every cow on a farm, and he does it by hand in front of a big audience. He’s never mentioned Feanix. I can introduce you.

Here’s what I would build with you.

Dickie Bush calls this giving away the value and selling the implementation. The value is above, and here’s the implementation.

• Your profile, rebuilt around one line. Here’s one I’m doing for a client now (work in progress): antoniolazo.ai/profile-review/arturo.
• Your story bank, mined and organized. TBPN, your launch, your YC story and your team’s posts, ranked by what moves a dairy owner.
• 12 posts, built from your own words. A month of content, including clips cut from tape you’ve already recorded.
• The farmer introduction.

Then a monthly retainer, if you like the results. I work in 90-day blocks, because results take that long.

You’ve built the hard part. I’d like to help the next 20 farms hear from you before your first meeting.

You’re in good company.

Every founder I’ve written about in my newsletter, The Path to Pipeline, had a version of this blind spot, and every one had built something real. Each issue is worth 5 minutes.

• Jake (HeyJake) built an AI voice agent so human that his AI clone was more visible than he was. 45,000 people had seen it, and nothing in his bios told them how to buy.
• Mauricio (ChessMind AI), a chess grandmaster with a PhD in machine learning, got 25 million views. In his own words: “We are not very good at advertising, but in terms of functionalities we are very good.”
• Jessica and Damien (Oakwell Beer Spa) did 19 podcasts in a year. Their origin story came up 17 times, and the franchise fee came up once.
• Giavino (BrewChat) put out 450 posts, and his best content sat on an Instagram account with 375 followers.

When the business is your own, you’re too close to see what’s leaking. I write these for exactly that reason.